With Webgains having implemented the most comprehensive device reporting in the industry, Webgains’ Head of Product Seth Rubin discusses why such reporting is important and how publishers can put this data to use. read more
Performance marketing is becoming an indispensable part of many brands’ online strategies but how do you know if you’re doing it right? read more
Harnessing a network of selected affiliates typically increases online sales by up to 30% and there are an army of affiliates wanting to sell your products. read more
Since the EU ePrivacy Directive was passed earlier this year, how best to track conversions has been a hot topic amongst performance marketers. read more
It’s interesting and not unexpected to see large brands like as Virgin Atlantic exploring multi-channel attribution as a viable means of evaluating and rewarding marketing streams…
As brands use attribution models to reward sales generation, affiliates could be facing big changes to the way they operate. Industry heads discuss how they see the sector developing….
Affiliate marketing has grown up. It might sound like a strange statement to make, but over the last 12 months the industry has changed considerably and many large brands have come to view their affiliate programmes as…